Realtors® Corner

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A New Day - A New

Value Proposition

THE INTERPRETER's author demonstrates how program is used to influence Sellers and Buyers.

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Take the Advantage

Gain a valuable listing, selling and negotiating

advantage! Learn How


Home Affordability Counseling

IS IT YOUR JOB?


 

Business Capture Systems

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REALTORS – Amaze Your Clients with Your Transaction Structuring Skills!


Sure, taking loan applications and approving loans is the business of mortgage lenders. But home sales and home financing go together naturally. Your client, whether buyer or seller, expects you to be the expert in the transaction. And, clients expect instant and accurate cost estimates. Using THE INTERPRETER, you will increase your competitive edge in the marketplace:

Counsel Clients on Financing Alternatives with Confidence
  • You will be sub-licensed by your Loan Originator partner, and use a version of THE INTERPRETER specifically tailored to your partner's actual loan programs, rates and fees. You can substitute the “artificial knowledge” contained in THE INTERPRETER for in-depth knowledge of loan program structuring rules and parameters, becoming confident and productive much more quickly.

Save Time and Ensure Accuracy
  • You can quickly (in one minute!) prepare net sheets for client meetings and use them in client meetings to facilitate decisions.
  • A component of THE INTERPRETER, PointLinQ®, moves the detailed transaction data you generated using THE INTERPRETER to the lender's loan origination system. Details include all cost items found on a closing statement including prepaids and prorations. Costs are automatically allocated between buyer and seller to achieve a precise seller's net. You can e-mail scenario data files to the loan originator to obtain a quick advance automated underwriting decision, or to assure coordinated transaction estimates.

Counsel Clients Anytime, Anywhere!
  • A component of THE INTERPRETER, Live!Session allows you to display THE INTERPRETER screens on a web page and counsel clients by telephone. Simply direct your client to a private web page…there are no intermediate steps.

Remove Price as the Home Buyers’ and Sellers’ Focus
  • THE INTERPRETER focuses on the Total Initial Cash and Total Monthly Payment outcomes. This means that you may choose to communicate totally in terms of the two numbers most meaningful to the client: Total Initial Cash and Total Monthly Payment.

    The customer is less likely to focus on either the real estate purchase price or the underlying loan pricing. This focus on cash and payment is especially advantageous in contract negotiating in that a mere "two hundred dollars more cash" or "twenty dollars more per month" can translate into thousands of dollars more in price!

Generate Leads for You and Your Partners & Increase Buyer Inquiries on Home Listings
  • Use the Business Capture Systems to attract buyers and convert them to clients for both you and your loan originator partners!

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Improve Your Competitive Edge!


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