SCENARIOLINQ^® Business Capture System

 

View Page Example

The ScenarioLinQ® Business Capture System allows a REALTOR or loan originator user to place "See Cash and Payment Options" links on web listing pages that accept HTML tags.

The six "representative" purchase scenarios are created and updated automatically within THE INTERPRETER. ScenarioLinQ® web pages are created "on the fly" using the uploaded data. To update for current rates or guideline changes, the user simply uploads the data again. Each page upload also appears in House-Payments.com. Consumer requests for the offered services may be fielded by the REALTOR and loan originator.

ScenarioLinQ^®, including House-Payments.com, is a premium upgrade available to THE INTERPRETER users who subscribe. ScenarioLinQ® Setup, which creates the scenarios for the web page, is included with THE INTERPRETER, although actual uploading is by subscription. A similar Promotional Flyer may also be created for placement in a listed home’s yard boxes and on kitchen counters.

Although researchers report that over 80% of homebuyers now begin their home search on the web, real estate sales professionals report that less than 30% of their prospects originate from web listing inquiries. It appears that, at the beginning stage of the search at least, the web is providing many with all the information they need.

The entire thrust of E-LinQ’s Business Capture Systems is to create a need or motivation to initiate inquiry at the beginning stage of the home buying process...not necessarily about the web listing they are viewing...but rather about their means, i.e.; how they will actually accomplish their goal of purchasing a home.

And, that’s why ScenarioLinQ® and House-Payments.com are so valuable. Although there is only a small probability that the web listing being viewed is of real interest, there is a much larger probability that the viewer is curious as to what the purchase price corresponds to in terms of initial cash and monthly payment. Therefore, the likelihood that an Internet visitor will investigate further increases very significantly.

Upon reaching the ScenarioLinQ® display page, the motivation to initiate an inquiry could be called fear motivation. After all, a home is a very big ticket purchase! No one wants to make an expensive mistake!!!

Yet in the final analysis, beyond its effectiveness in eliciting an inquiry, the great benefit of using ScenarioLinQ® is found in the professional footing on which the REALTOR or loan originator begins a relationship with a homebuyer. In response to an inquiry, you are providing very valuable analysis, and saving the homebuyer from making an expensive mistake. Using ScenarioLinQ® and THE INTERPRETER, you are capturing a dedicated and loyal client.