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FOR IMMEDIATE RELEASE
New Real Estate Transaction Counseling Tool Offers Agents
'Artificial Knowledge', Competitive Advantage
Designed to add to the value proposition of the real estate
sales professional, this first-ever 'true' transaction
counseling tool works backwards from desired outcomes, links to
lender quoted rates and costs for accuracy.
Atlanta, Georgia – January 12, 2009 – THE
INTERPRETER Real Estate Counseling Program® provides real estate
sales professionals a valuable added dimension of customer
service by helping buyers and sellers make 'financially correct'
choices.
Launch of THE INTERPRETER was announced today by E-LinQ Corp. USA, a provider of technology solutions to the real estate and mortgage industries.
According to Ernie
Lester, the program's author and developer, "This is unique
transaction structuring technology that offers a new way for
agents to 'sell themselves' during the critical first meeting
with a prospective buyer or seller. Buyers immediately recognize
and appreciate the value of the tool. Sellers recognize this is
an agent who can finesse a sale and act quickly to move
negotiations along."
THE INTERPRETER is unique in its ability to work backwards from primary constraints, such as desired total initial cash investment, total monthly payment, and seller-paid costs. Given those constraints, THE INTERPRETER finds the buyer’s maximum purchase power for each loan program and displays the resulting purchase scenarios in descending order of purchase power.
Loan originators and real estate sales professionals, working together, use THE INTERPRETER to help facilitate the sale of a home and expedite the negotiating process. The program also provides guidance as to the optimum transaction structure, including the financially correct choice of loan program and rate/cost selection. Once the desired transaction structure is found, the transaction data can be transferred to the lender’s loan origination system.
“From a consumer perspective, the advent of THE INTERPRETER means a new level of customer service that results in greater buyer confidence in finance-related decisions, and an overall improvement in the home buying and home financing experience,” according to Lester.
THE INTERPRETER is licensed to individual loan originators. Each license includes the right to
sub-license the originator’s branded version of THE INTERPRETER to real estate sales professionals “for advertising and communication purposes.” A companion
utility, LenderLinQ®, links to source rate schedules and
automatically provides the daily rate updates.
Lester summarizes his company’s goals this way, “From an industry perspective, E-LinQ is all about helping create affinity relationships between mortgage loan originators and real estate sales professionals by providing shared tools that help them sell their services more easily, coordinate more effectively, do their jobs more efficiently and deliver a much better customer experience.”
Visit
http://e-LinQ.com/ for additional information about THE INTERPRETER. Industry professionals may also download a free evaluation version of THE INTERPRETER from the E-LinQ site.
About E-LinQ Corp. USA
E-LinQ Corp. USA is a privately-held corporation located in Fayetteville, Georgia. E-LinQ was founded by Ernest W. Lester in 1997, and incorporated in 2002. Mr. Lester’s career for 25 years was in mortgage lending and real estate brokerage.
After seven years of development, the company succeeded in creating a transaction scenario generator able to work backwards from the desired outcomes (given constraints) of a real estate purchase or refinance transaction to find a borrower’s maximum purchase and borrowing power. Analysis tools were then added to leverage the power of the transaction generator. The result is the first-ever “true” automated real estate transaction counseling device.
THE INTERPRETER Real Estate Counseling Program® was released for beta testing in January, 2005. By February, 2006, E-LinQ had established relationships with over 200 real estate agents acting as beta testers, and has since tested a number versions updates. Version 5.0 of THE INTERPRETER is the first commercially-available release of the program.